The purpose of the project is to:
- Compile, in compliance with the Competition Act, objective information regarding macro variables in respect of the South African and international dairy industries to serve as objective market signals without which effective competition, as envisaged by the Competition Act, is not possible;
- Make market signals, as described under a), available to members of SAMPRO, and other interested parties including Government institutions, news media and research orientated institutions such as universities;
- Promote the use of objective market signals with a view to improve the working of the different markets in the dairy industry (the markets for raw milk and for each of the different dairy products), to the benefit of the consumer and the dairy industry;
- Support Milk SA Industry Information Project and the use of market signals, provided by Milk SA, by all relevant parties.